Case Studies
A large Indian FMCG has been struggling to maximise the finance coverage of its distribution chain. It has over 4000 large stockists, 12,000 sub-stockists, and the brands are finally sold through over 6 million retail outlets. In FMCG, timely collection is not just about financial prudence – early collections also mean timely movement of goods through the chain, which has a direct impact on top line!
The challenge of reaching, assessing, financing and
A mid-sized but rapidly growing player in the lighting industry found itself constrained by a lack of adequate financing on both supplier and distribution side. It has a range of 100+ small and large suppliers, and over 800 dealers on the distribution side. Dealers paid the company in 90 days, but suppliers had to be paid in 45, and this working capital gap was a constant irritant. Also, the
A large company into affordable footwear solved a typical marketing problem with a financing solution from Vayana. The success of one of the company’s new brands depended on the willingness of retailers to push to customers. The problem was that retailers would generally avoid the risk of stocking newer items, which would also mean that it would not be a priority for them. The company was confident that with a little effort, retailers would
