Case Study

Maximising Finance Coverage by ‘Walking down the Steps’
A large Indian FMCG has been struggling to maximise finance coverage of its distribution chain. It has over. It has over 4000 large stockists, over 12,000 sub-stockists and the brands are finally sold through over 6 million retail outlets. In FMCG, timely collection is not just about financial prudence – early collections also mean timely movement of goods through the chain, which has a direct impact on top

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Maximising Finance Coverage by ‘Walking down the Steps’
‘Once size fits all’ doesn’t work for complex Supply Chains
‘Once size fits all’ doesn’t work for complex Supply Chains
A mid-sized but rapidly growing player in the lighting industry found itself constrained by a lack of adequate financing on both supplier and distribution side. It has a range of 100+ small and large suppliers, and over 800 dealers on the distribution side. Dealers paid the company in 90 days, but suppliers had to be paid in 45, and this working capital gap was a constant irritant. Also, the

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Trade Finance as a Marketing Tool ?
A large company into affordable footwear solved a typical marketing problem with a financing solution from Vayana.  The success of one of the company’s new brands depended on the willingness of retailers to push to to customers. The problem was that retailers would generally avoid the risk of stocking newer items, which would also mean that it would not be a priority for them. The company was confident

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Trade Finance as a Marketing Tool ?